# ActualSales

> ActualSales is a performance marketing company that generates and runs complete multi-channel marketing campaigns. It operates an AI platform (actualsales.ai) that builds a full campaign from a single website URL in about three minutes, and a managed performance marketing service that delivers leads, calls, and sales on a pay-for-results basis.

ActualSales is a performance marketing company with roughly 20 years of operating history, working across 8 markets: the United States, Canada, United Kingdom, Spain, Mexico, Colombia, Peru, and Portugal. It has delivered leads for brands including ADT, Vodafone, Telefonica (Movistar), Citibank, Vivint, AXA, MAPFRE, MetLife, Orange, and Walmart. The business runs in two tiers that clients can use separately or together: a self-serve AI platform and a managed, done-for-you growth service. The platform's operating legal entity is Data Sourcing Ltd. (San Gwann, Malta).

## What we do

ActualSales.AI turns a single website URL into a complete, deployment-ready marketing campaign. You enter a brand's URL (optionally with a brand book PDF), the AI reads the brand's colors, logo, messaging, and positioning, and in about three minutes it produces:

- Marketing strategies, each with an emotional hook, a core tactic, and rationale
- Landing pages (4 layout variations per strategy: full-width, centered, fixed-right, fixed-left) in brand colors with extracted logos
- Video ads and image banners
- Email sequences with subject lines, plus newsletter templates
- SMS message templates
- Google Ads headlines, descriptions, and extensions
- AI voice agents configured for outbound calls, inbound calls, SMS, and WhatsApp
- An integrated lead CRM

Generated assets are editable: landing pages have a sidebar editor, and strategies, ad copy, email and SMS templates, and agent scripts can all be changed.

The platform does not only create assets, it runs the campaign. AI agents handle execution end to end. The site describes seven specialized agents: a Voice Agent (calls and qualifies leads, books meetings, assigns dispositions), a Chat Agent (WhatsApp, web, and SMS with real-time intent scoring), a Social Media Agent, an Email Agent, an SMS/RCS Agent, an Ads Manager (Google, Meta, Bing, X, TikTok), and a Media Planner (budget allocation across platforms). A disposition engine scores each interaction (Interested, Qualified, Ready to Buy, Follow Up, Not Now) and the agents transfer to human agents to close. Leads land in the CRM with call recordings, transcripts, and extracted data; leads can also be pushed to an external CRM via webservice integration.

The managed service is the alternative path: the ActualSales team runs campaigns for you, delivering qualified leads, booked calls, and closing support, priced on performance.

## How the model works

Three commercial models, which can be combined:

- Subscription: monthly SaaS plans with quotas for brand analyses, strategies, credits, and AI agents. Plan pricing is stated in two ranges on the site (Starter around $164-$179/mo up to roughly $2,081-$2,497/mo for Enterprise). [VERIFY exact tiers]
- Credits: pay-as-you-go with no monthly commitment, from about $0.11 per credit.
- Performance / pay-per-lead: zero setup fee, pay only for verified leads and calls. Pricing varies by country and industry. Includes a 14-day dispute window, AI lead verification (email SMTP check, phone format and carrier check, 30-day duplicate detection, bot/CAPTCHA detection, call validation buffer), and a refund policy (100% refund for invalid contact info, duplicates, bots, or leads that don't meet qualification criteria; 50% refund if a lead never responds).

## Who it's for

- Agencies running campaigns for multiple client brands
- Enterprise marketing teams that need multi-channel campaigns deployed fast
- Performance marketing operations buying leads at scale
- Brands entering new markets that need localized campaigns quickly
- Companies that want AI voice and chat agents wired into their marketing funnel

## Why ActualSales

- Full-stack campaign generation from one URL: landing pages, display and video ads, email, SMS, Google Ads copy, AI voice agents, WhatsApp, newsletters, and a CRM in one run. Most comparable tools cover only one to three channels.
- It executes, not just generates: a built-in AI contact center makes and receives calls, runs WhatsApp and SMS, qualifies leads, and hands off to humans.
- Two ways to buy: self-serve the platform, or have the ActualSales team run it for you.
- Performance pricing backed by ~20 years of multi-market performance marketing data, so clients can pay per result rather than per seat or per minute.
- Multi-market and multi-language operation across 8 core markets, with campaigns delivered more widely across Latin America, Europe, and the Middle East.

## Links

- [ActualSales.AI](https://actualsales.ai)